Online ordering and delivery have grown 300% faster than dine-in traffic since 2014, according to Nation’s Restaurant News, and 60% of U.S. consumers say they order meals online at least once a week. So why are so many restaurants still not offering this service?
Online ordering is an easy and effective way to satisfy existing customers, gain new ones, boost employee productivity AND generate more revenue. It meets consumers where they’re at by giving them a way to order and pay for their favorite foods at their convenience — all with the click of a button.
Still not convinced? Read on for seven reasons your restaurant should be offering online ordering.
Today’s Customers Expect Online Ordering
Your guests expect restaurants to offer online ordering. Consumers are now accustomed to being able to order when and where they want — and may dine elsewhere if it feels more convenient.
Online Ordering Helps You Retain Customers
Online ordering drastically improves order accuracy, meaning customers are more satisfied AND more likely to come back.
… and Gain New Ones!
Not only can online ordering help you retain existing customers — it can also help you gain new ones! The restaurant industry has become increasingly crowded and competitive; taking advantage of popular new restaurant technologies, such as online ordering, is imperative if you want to give your restaurant every chance to succeed.
Online Ordering Boosts Productivity and Profits
Online ordering saves time for your employees who might otherwise spend large portions of their shift taking phone orders. Employees can instead focus on preparing orders and getting them out as quickly as possible, allowing your restaurant to satisfy more customers and increase profits.
Online Ordering Streamlines Curbside Pickup
Online ordering is a great way to manage curbside pickup, an industry trend that exploded in popularity during the COVID-19 pandemic and shows no signs of going away. An integrated online ordering system can provide a place where car information can be entered directly into the check details to help staff quickly identify the correct vehicle when your customer arrives.
Online Ordering Helps Refine Your Menu
An integrated online ordering system allows for menu continuity. Online orders can be sent directly through your point-of-sale system, allowing customers to enjoy the same items that they would if they were dining in-store.
Online ordering also provides a significant amount of customer data, which you can use to track top-performing items (and identify underperformers that are costing you money).
Online Ordering Supercharges Your Restaurant Marketing
Online ordering can easily enhance your restaurant marketing. Once customers are on your website, you can offer them an online-only deal, upsell them an e-gift card and/or capture their email address for future use.
These days, the digital dining experience is more important than ever! Are you ready to implement an integrated online ordering system at your restaurant? Our product is mobile responsive, user friendly and can be easily customized to match your brand identity.