As a restaurant owner, you know that loyalty programs can be a great way to retain customers and boost sales. But there’s nothing worse than an ineffective loyalty program that doesn’t motivate customers to keep returning for more. According to Invesp, it costs five times as much to attract a new customer than to keep […]
Gaining a competitive advantage in your business is more important than ever. Working with a value-added reseller (VAR) can help give you the leverage you need to outperform your biggest rivals. If this term is new to you, it’s helpful to understand what a VAR is. As the name implies, a VAR is a business […]
You understanding of cloud-based technology might be, well, a little cloudy. And that’s understandable. If you’re not a techie, you might not grasp the nitty-gritty of cloud-based technology. It’s not as tough to comprehend this technology as you might think, though. For a restaurant, a cloud-based point-of-sale system can be an important component of day-to-day […]
For both customers and businesses, loyalty programs pay off. Customers primarily join loyalty programs because they want to save money. For instance, if they accumulate enough points, they can earn discounts on products and services.
Are you using data-driven tactics to effectively and efficiently market your restaurant to hungry people all over St. Louis? If the answer is no (or not sure), never fear! With today’s highly integrated restaurant technology, it’s easier than ever to collect and leverage customer data to boost sales and attract/retain valued guests.
“You can’t buy happiness, but you can buy local and that’s kind of the same thing.” We all know it’s important to support local businesses — whether it’s a neighborhood coffee shop, used bookshop or trendy boutique, choosing to support local businesses is an investment in your community that can have positive returns for everyone. […]
Here comes spring, and with it the return of patio season in St. Louis! With warmer weather and COVID-19 restrictions loosening up, more and more customers are making the return to on-premise dining. Is your restaurant ready for the summer rush? Many restaurant owners are turning to tech to make sure they’re providing a streamlined […]
It’s no secret that labor costs are on the rise. Many restaurant owners are offering higher wages to attract and retain the good employees that their customers demand. Yet in an industry where profit margins were already notoriously tight, rising costs for anything can cause complications with the overall budget. So what’s a restaurateur to […]
Not-so-breaking news! Online ordering for restaurants is having a moment. In fact, online orders now represent more than a third of all restaurant orders (compared to just 10% pre-pandemic). Online ordering, either for carryout or delivery, has grown 300% faster than dine-in traffic since 2014, and that number is only expected to rise.
It’s no secret that restaurants and bars run on pretty tight margins. For small businesses, credit card processing fees can quickly become a major expense. That’s why, in an attempt to offset those fees, many establishments have started offering cash discounts to their customers in an effort to encourage payment via cash or check.