The holiday season can prove highly profitable for restaurant owners. To ensure your restaurant thrives during this festive time, one key ingredient to consider is implementing a gift card program, specifically e-gift cards. Why Gift Cards? Gift cards offer a multitude of benefits that can significantly impact your holiday season: Immediate revenue boost When customers […]
In the realm of business, navigating through seasonal fluctuations is a challenge many merchants face. The good news? Your POS system can actually be your secret weapon to minimize the impact of slower seasons on your annual earnings. Elevate Off-Peak Sales Experiences Through Technology Modern POS systems are revolutionizing customer experiences, extending beyond mere transactions. […]
As a restaurant owner, you know that loyalty programs can be a great way to retain customers and boost sales. But there’s nothing worse than an ineffective loyalty program that doesn’t motivate customers to keep returning for more. According to Invesp, it costs five times as much to attract a new customer than to keep […]
Catering is providing food and drink at a social gathering as a professional service. Many restaurants offer this service to increase income and boost their customer base. Catering has many moving parts, so it’s important to feel confident about taking on this challenge before launching large-order capacities at your establishment.
Does your small business need a marketing boost? Instead of upping your marketing budget in order to compete with other small businesses in town, look at partnering with them instead. The good news is that you don’t have to have a big budget for partnerships to work. Going local provides many benefits that you may […]
Email marketing might be almost as important to a restaurant as the kitchen equipment. However, some restaurants disregard the benefits of engaging in email marketing. Restaurant operations expert Christopher Wells says restaurant operators tend to neglect marketing efforts like email because they concentrate so much on the people aspect of the business. “They know customers […]
As part of a massive brand makeover, fast-casual restaurant chain Panera is revamping the design of its menus. Next-generation Panera locations will feature fully digitized menus both in the cafe and in the drive-thru lane. Panera’s partner in this effort is branding agency ChangeUp. While you might not need to enlist a design agency or […]
Research shows just how vital imagery is. Did you know that the human brain processes visual data 60,000 times faster than text? And that 90% of the information our brains process is visual? In light of that research, it’s critical to step up the visual content, such as photos and videos, that you incorporate into […]
You understanding of cloud-based technology might be, well, a little cloudy. And that’s understandable. If you’re not a techie, you might not grasp the nitty-gritty of cloud-based technology. It’s not as tough to comprehend this technology as you might think, though. For a restaurant, a cloud-based point-of-sale system can be an important component of day-to-day […]
For both customers and businesses, loyalty programs pay off. Customers primarily join loyalty programs because they want to save money. For instance, if they accumulate enough points, they can earn discounts on products and services.