Does your small business need a marketing boost? Instead of upping your marketing budget in order to compete with other small businesses in town, look at partnering with them instead. The good news is that you don’t have to have a big budget for partnerships to work.
Going local provides many benefits that you may not be able to achieve on your own.
Research partners ahead of time
When it comes to who you will be partnering with, do your research before you come to them with an offer. Does the service complement yours? For example, if you’re a restaurant talk to local event venues about teaming up for catering. Customers love it when they don’t have to hunt for the services they need and when local businesses team up, they can take advantage of package services.
Reach a brand-new audience
Be it through a referral program, a product collaboration, or a co-hosted community event, partnering with a local business can help your business reach a brand-new audience. You can put each other’s coupons and business cards in the shopping bags of customers and share posts on social media for extended reach.
Support the local economy
Customers aren’t the only ones who support small businesses. When local businesses support each other, more money is invested into the community. According to American Express, approximately 67 cents of every dollar spent at a small business stays in the community.
Get local, personal service with DCRS
Need a POS system? Go local! DCRS Solutions offers 24/7 live, local support to keep your restaurant up and running. With DCRS you can expect personal service with no 1-800 calls or waiting on hold for hours. We know you and your business and will support you in your endeavors.
Because we’re located right here in St. Louis, it’s easy for us to make in-person visits, fast product delivery, answer questions and help you feel comfortable with the hospitality technology you choose.