Category Archives: Marketing

How Cloud-Based Technology Can Help Your Restaurant

You understanding of cloud-based technology might be, well, a little cloudy. And that’s understandable. If you’re not a techie, you might not grasp the nitty-gritty of cloud-based technology. It’s not as tough to comprehend this technology as you might think, though. For a restaurant, a cloud-based point-of-sale system can be an important component of day-to-day […]

Data-Driven Restaurant Marketing: Unlock the Power of Your Cloud POS System

Are you using data-driven tactics to effectively and efficiently market your restaurant to hungry people all over St. Louis? If the answer is no (or not sure), never fear! With today’s highly integrated restaurant technology, it’s easier than ever to collect and leverage customer data to boost sales and attract/retain valued guests.

On-the-Go Restaurant Tech: Keep Your Patio Profitable with Handheld POS Devices

Here comes spring, and with it the return of patio season in St. Louis! With warmer weather and COVID-19 restrictions loosening up, more and more customers are making the return to on-premise dining. Is your restaurant ready for the summer rush? Many restaurant owners are turning to tech to make sure they’re providing a streamlined […]

Order Up! How to Choose the Right Online Ordering System For Your Restaurant (That Isn’t a Third-Party App)

Not-so-breaking news! Online ordering for restaurants is having a moment. In fact, online orders now represent more than a third of all restaurant orders (compared to just 10% pre-pandemic). Online ordering, either for carryout or delivery, has grown 300% faster than dine-in traffic since 2014, and that number is only expected to rise.

Is Cash Discounting Right for Your Restaurant?

It’s no secret that restaurants and bars run on pretty tight margins. For small businesses, credit card processing fees can quickly become a major expense. That’s why, in an attempt to offset those fees, many establishments have started offering cash discounts to their customers in an effort to encourage payment via cash or check.

Gifting Goes Digital: Boost Restaurant Sales With E-Gift Cards This Holiday Season

Digital Gift Cards

As many restaurants learned during the early days of the COVID-19 pandemic, offering digital gift cards is one of the easiest ways to sell gift cards for your restaurant. Many customers have continued to prefer off-premise dining options such as online ordering and delivery. This means digital gift cards have only become more valuable for […]

Everything You Need to Know About Offering Food Delivery at Your Restaurant

Do you deliver? The demand for food delivery has skyrocketed, with off-premise dining now making up as much as 60% of all restaurant sales (National Restaurant Association)! It’s estimated that the U.S. delivery market will grow from $43 billion to $76 billion by 2022. Customers have fully embraced an on-demand economy, and like it or […]

Do Restaurant Loyalty Programs Work?

Restaurant loyalty programs are nothing new. But gone are the days of disintegrating punch cards crammed into wallets! Instead, in 2021, many restaurants are leveraging the influx of customer data that came with the shift toward contactless operations during the COVID-19 pandemic and using that valuable information to build stronger relationships with both new and […]

7 Reasons Your Restaurant Should Offer Online Ordering

Online Ordering

  Online ordering and delivery have grown 300% faster than dine-in traffic since 2014, according to Nation’s Restaurant News, and 60% of U.S. consumers say they order meals online at least once a week. So why are so many restaurants still not offering this service? Online ordering is an easy and effective way to satisfy […]